OUR BRAND STORY

Fearless. Bold. Unstoppable.

This is FORWARD PERFUME - the niche brand that stands for bravery, resilience, and self-love.

Our story began with one person's difficult journey to self-acceptance - a journey of fear and loneliness, of being misunderstood and bullied. But through the struggles and darkness, they never stopped believing they could move forward. They held on to the belief that one day, they would be able to live their truth without fear or judgment.

At FORWARD PERFUME, we strive to empower all people to stay strong and fight for what they believe in, no matter the odds. We create products that serve as a reminder to never give up and to keep our eyes focused on the future, letting the past behind us.Because when we DO NOT STOP, we open ourselves up to new possibilities and courageously face the unknown.

We believe that everyone should be free to express themselves as they wish, without judgment or pressure. We are a brand that in embracing every part of ourselves, our beauty, our strength, and our authenticity. So come join us, and take a stand for who you are and what you believe in.

Let's all continue to RETURN and keep moving FORWARD, together.

OUR MANTRA

"SLOWER. DEEPER. FASTER."

F.ORWARD is an innovative niche perfume brand from Vietnam, synergizing the nation’s rich cultural legacy with contemporary artistry. Our mission, articulated through the mantra "Slower, Deeper, Faster," is to offer premium olfactory experiences that reflect the elegance and mystique of Vietnam’s royal history based on fantasy and creativity.

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Shipping

Fast shipping 2H for Ho Chi Minh & 2-3 days for domestic Vietnam

Returns & Refund

Customer satisfaction is our priority if you have any issues please contact directly our customer service or check our return & refund policy

Pickup

You can order any time online or come to the store to pick up.